Functional beverages have become one of the more accessible entry points for UK consumers new to CBD, and TRIP CBD Drink, Sparkling Mixed Pack Fizzy Drink, Low Calorie, Vegan (Pack of 12 x 250ml) by TRIP understands that accessibility imperative. The product delivers CBD in a format that demands nothing more from the consumer than opening and drinking — removing the sublingual timing, the measuring, and the acquired taste that can accompany other formats.
Beverages remain a gateway category in the UK CBD market, attracting consumers who wouldn’t naturally reach for an oil or capsule. TRIP CBD Drink, Sparkling Mixed Pack Fizzy Drink, Low Calorie, Vegan (Pack of 12 x 250ml) capitalises on that gateway quality, using a familiar drinking occasion to introduce cannabidiol in a non-intimidating, enjoyable format. The ongoing growth of the UK functional drinks category suggests that products like this will only become more mainstream — and early adopters who discover quality brands now will be well ahead of that curve.
