Lil Wayne is the latest music star to launch his own cannabis brand GKUA – Gkua Ultra Premium Cannabis. His aim is to give customers the
best high of their lives.
GKUA offers a wide range of products with an emphasis on purity and high-potency. Covering both THC and CBD products in various forms – Flowers, Vape, Concentrates, Pre-Rolls as well as his own line of apparel the artist and entrepreneur wants to give a unique experience to his brand advocates as he has done for his music fans.
Listed on the top 10 of rap artists with the most Grammy wins his hard work has resulted in 5 Grammy awards and 26 nominations. Inspiring millions with his lyrics the artist goes one step forward to support new artists in multiple mediums through his brand. Fashion designers, song writers, musicians, models, dancers and visual artists will promote not only the brand but the GKUA lifestyle through artistic collaborations.
GKUA Ultra Premium products are available in select California dispensaries and will soon be expanding to the rest of the states that have legalised marijuana for recreational purposes.
Artists entering the cannabis business
Lil Wayne is not the first artist though to launch a cannabis brand. Snoop Dog has launched his own cannabis line back in November 2015. In collaboration with Canopy Growth, a world-leading cannabis company, his brand Leafs By Snoop offers 8 products:
- Indica dominant: Bananas, Northern Lights, Moonbeam, Cali Kush and Purple bush – https://www.leafly.com/strains/snoop-dogg-og
- Sativa dominant: Lemon Pie, Blueberry Dream and Tangerine Man
- High-CBD strain called 3D CBD
Canopy Growth has confirmed a partnership with another rap artist this time Canadian. Drake is also an artist that enters that cannabis industry with a brand that is
centered around wellness, discovery, and overall personal growth
More Life Growth Co. has entered the scene with a marketing move that is as unique as the artist that represents it. The “Champagne Papi” sent flowers across downtown Toronto to promote his new venture that visions to facilitate connections and shared experiences across the globe.
Celebrity Cannapreneurs
the new term that was coined to represent the entrepreneurs that enter the cannabis market, are making their love for the plant public and connect their personal brands with cannabis products. Professional athletes like Mike Tyson and the Diaz Bros have already advocated for the healing benefits of the leaf. As medical cannabis legalisation advances across the world and recreational use is slowly being socially accepted and decriminalised we will be sure to see more of these public figures joining the cannabis revolution.